24/7 Emergency Plumbing Service
No water, no heat, no hot water, or active leak? Reach a live team member and dispatch a technician fast.
Call NowSatisfaction Guaranteed
Family-owned ASI serves New London County in Connecticut with honest repairs, quality workmanship, and clear upfront pricing on every job.
No water, no heat, no hot water, or active leak? Reach a live team member and dispatch a technician fast.
Call NowGet straightforward diagnostics, clear next steps, and upfront job pricing before work begins.
Request AppointmentAsk about financing paths for water heaters, boiler upgrades, oil tanks, well tanks, & well pumps.
See Payment OptionsWe service areas across New London County in Connecticut and nearby communities for residential plumbing, and heating needs.
Urgent issue? Find your town below so we can confirm dispatch timing right away.
We may service additional nearby areas based on travel distance, and emergency demand.
Homeowners and property managers call ASI because we keep communication simple, workmanship high, and pricing transparent.
We handle repairs, installs, and maintenance with dependable scheduling and clear job scopes for long-term home performance.
We charge by the job, not by the hour, which saves you $. That means no guessing, no time-padding, and no pressure. Just honest work with upfront pricing.
We are a family-owned company serving local homes and businesses with direct, owner-backed service. When you call, you deal with real people who stand behind every job.
Every job is completed with safety, code compliance, and long-term reliability in mind. We carry full coverage so your home and our team are always protected.
We arrive prepared, protect your space, and leave your property clean and secure through every repair, installation, and follow-up visit.
ASI combines emergency response, code-safe repairs, and long-term system planning to protect your home all year.
Urgent calls are prioritized with ETA updates you can count on.
Simple findings, practical options, and clear next steps every time.
Job-based pricing means no hourly surprises and no guesswork.
Proven methods and dependable parts for long-term performance.
Respectful service and real accountability from a local family team.
Work is completed cleanly, safely, and with code compliance in mind.
ASI services most makes and models of boilers, furnaces, water heaters, well pumps, well tanks, faucets, and fixtures. Our team is equipped to diagnose, repair, and recommend practical solutions for both newer and established systems.
Letter from the owner
Dear valued customer,
It is my pleasure to welcome you to Assertive Solutions, Inc. (DBA: ASI Plumbing Heating & Well Pumps), where plumbing and heating service is about more than fixing problems. It is about reliability, safety, and trust in every home and business we serve.
We built ASI with one clear mission: deliver skilled workmanship backed by genuine care for people and their property. Whether you call for an urgent emergency or a planned upgrade, our team shows up with the same standards, the same respect, and the same commitment to quality.
We know these problems can be stressful, so we focus on clear communication, straightforward pricing, and dependable results you can trust long after the job is complete.
Thank you for trusting our family-owned company. We look forward to being your first call whenever you need help.
Warm regards,
Tony - Assertive Solutions, Inc. (DBA: ASI Plumbing Heating & Well Pumps)
Real project photos showing measurable upgrades in reliability, safety, and comfort for local homes and families.
Before and after images will be added soon.
Before and after images will be added soon.
Before and after images will be added soon.
Before and after images will be added soon.
Before and after images will be added soon.
Before and after images will be added soon.
Local homeowners and businesses trust ASI for straightforward service, dependable results, and responsive support from start to finish.
Review
"I have been using Tony as my plumber for 20 years. He has replaced my boiler, my oil tank, installed lines to the bath fixtures and a bypass system for when they flush hydrants. He has always provided great service and fair pricing."
Review
"Called first thing in the morning - heard back very quickly - came by within an hour from the phone call - removed leaking water heater - left to dispose of that, and purchase the new water heater, came back in a reasonable amount of time and installed the new water heater. Also did a couple extra helpful things like put on a shutoff lever and fixed the leaky main shut-off valve. Excellent service, extremely knowledgeable and helpful, stayed on task, got the job done, Super happy with service."
Review
"Oh no my water heater went, flooded the basement. The heater was in the worst tight spot. No problem they replaced it in a few hours. And this was on a Friday. Thanks to them i had hot water for the weekend. Excellent service.... Very friendly... Customer service was great. Big thanks to Sherrie and Todd."
Review
"Absolutely outstanding service. From scheduler who was ver accommodating to service. Quality service and backed up work 100%. Will be using again in future."
Review
"Outstanding Professionalism and Customer Service. Very Reliable, thorough and knowledgeable in their craft...."
Review
"A+ service every time. Tony is the best. Fast, efficient and affordable. Can you ask for anything more?"
Had a great experience with ASI?
Your feedback helps local homeowners choose dependable service with confidence and make smarter plumbing and heating decisions.
Assertive Solutions, Inc. is a member of the Connecticut Association of Plumbing, Heating & Cooling Contractors (CT PHCC).
Helpful answers to make your next plumbing or heating decision easier, more informed, and far less stressful.
Yes. We review scope and total cost clearly before any work begins so you can approve decisions confidently without rushed pressure.
Emergency service is 24/7, with arrival timing based on your location, traffic, and current active call volume across our dispatch area.
Yes. ASI performs residential and light commercial work with licensed, insured professionals who follow code-safe methods and documented service standards.
Yes. We handle plumbing, heating, and well pump services so you can rely on one coordinated team for repairs, replacements, and ongoing support.
Yes. We troubleshoot, repair, and replace tank and tankless water heaters, then verify safe operation and stable hot-water delivery.
Yes. Routine maintenance helps reduce emergency breakdowns, improve seasonal reliability, and extend the service life of key equipment.
Yes. We provide clear written details whenever scope can be confirmed so you can review options before approving the job.
Payment options vary by job type, and financing may be available for qualified projects when larger repairs or upgrades are needed.
For active leaks, shut off water if safe to do so, then call us immediately so we can guide your next steps.
Yes. We stand behind our workmanship with clear accountability, practical follow-up support, and a consistent commitment to dependable results.
Tell us what you need and ASI will respond quickly with next steps.