Assertive Solutions, Inc
Emergency 24/7 (860) 437-0177 Plumber Available Now
Save money, that's why! We charge by the job, not by the hour, which saves you $. Honesty - quality - upfront pricing.

Satisfaction Guaranteed

Plumbing, Heating, & Well Pumps

Family-owned ASI serves New London County in Connecticut with honest repairs, quality workmanship, and clear upfront pricing on every job.

  • We charge by the job, not by the hour, which saves you $.
  • Residential service throughout New London County.
  • Licensed and insured technicians for code-safe work.
  • 24/7 emergency dispatch support when issues cannot wait.
  • Straightforward recommendations with no pressure tactics.

Our Service Areas in New London County

We service areas across New London County in Connecticut and nearby communities for residential plumbing, and heating needs.

Urgent issue? Find your town below so we can confirm dispatch timing right away.

Bozrah
Colchester
East Lyme / Niantic
Franklin
Gates Ferry / Ledyard
Griswold / Jewett City
Groton
Lisbon
Lyme / Old Lyme
New London
Noank / Mystic
North Stonington
Norwich
Pawcatuck
Preston
Quaker Hill / Waterford
Salem
Stonington
Taftville
Uncasville / Montville / Oakdale

We may service additional nearby areas based on travel distance, and emergency demand.

Built on trust, backed by experience

Homeowners and property managers call ASI because we keep communication simple, workmanship high, and pricing transparent.

Licensed and Insured Fully covered for residential and light commercial projects.
40+ Years Experience Skilled in plumbing, heating, well pump, and emergency diagnostics.
Upfront Job Pricing Know the cost before work begins. No hourly billing surprises.
Family-Owned Service Approachable local team with old-school reliability.
24/7 Emergency Dispatch Live response support for urgent no-heat, leaks, no water, and no-hot-water calls.
Clean Worksite Promise We protect your floors, work carefully, and clean up thoroughly before leaving.
On-Time Communication Clear arrival windows, practical updates, and straightforward next steps.
Financing Support Available Accepting All 4 major credit cards, checks, and cash.
Need immediate help? Emergency service is available 24/7. (860) 437-0177

Core plumbing, heating, and well pump services

We handle repairs, installs, and maintenance with dependable scheduling and clear job scopes for long-term home performance.

PH

Plumbing Services

  • Water heaters
  • Well pumps
  • Pipe repair and leak detection
  • Well tanks
HT

Heating Services

  • Boiler installation and repair
  • Furnace repair
  • Heating installs and upgrades
  • Preventative maintenance
WHY

Why choose ASI?

We charge by the job, not by the hour, which saves you $. That means no guessing, no time-padding, and no pressure. Just honest work with upfront pricing.

FM

Family-owned, local accountability

We are a family-owned company serving local homes and businesses with direct, owner-backed service. When you call, you deal with real people who stand behind every job.

LS

Licensed, insured, code-focused

Every job is completed with safety, code compliance, and long-term reliability in mind. We carry full coverage so your home and our team are always protected.

RS

Respectful in-home workmanship

We arrive prepared, protect your space, and leave your property clean and secure through every repair, installation, and follow-up visit.

One trusted team connected to every part of your comfort

ASI combines emergency response, code-safe repairs, and long-term system planning to protect your home all year.

Fast Arrival

Urgent calls are prioritized with ETA updates you can count on.

Clear Communication

Simple findings, practical options, and clear next steps every time.

Upfront Pricing

Job-based pricing means no hourly surprises and no guesswork.

Built to Last

Proven methods and dependable parts for long-term performance.

Family-Owned Care

Respectful service and real accountability from a local family team.

Code-Safe Work

Work is completed cleanly, safely, and with code compliance in mind.

Equipment we service across most makes and models

ASI services most makes and models of boilers, furnaces, water heaters, well pumps, well tanks, faucets, and fixtures. Our team is equipped to diagnose, repair, and recommend practical solutions for both newer and established systems.

Boilers Most major makes and models, with practical repair and replacement support for many homes
Furnaces Seasonal repairs, tune-ups, and replacements for dependable indoor heating throughout winter
Water Heaters Fast service for conventional, tankless, and high-efficiency water heating systems
Well Pumps Dependable installations and repairs for homes, cottages, and light-duty water needs
Well Tanks Pressure system support, replacements, and reliable storage solutions for everyday use
Faucets & Fixtures Modern upgrades, replacements, and fixture repairs that improve function and style

Letter from the owner

A personal promise of quality

Dear valued customer,

It is my pleasure to welcome you to Assertive Solutions, Inc. (DBA: ASI Plumbing Heating & Well Pumps), where plumbing and heating service is about more than fixing problems. It is about reliability, safety, and trust in every home and business we serve.

We built ASI with one clear mission: deliver skilled workmanship backed by genuine care for people and their property. Whether you call for an urgent emergency or a planned upgrade, our team shows up with the same standards, the same respect, and the same commitment to quality.

We know these problems can be stressful, so we focus on clear communication, straightforward pricing, and dependable results you can trust long after the job is complete.

Thank you for trusting our family-owned company. We look forward to being your first call whenever you need help.

Warm regards,

Tony - Assertive Solutions, Inc. (DBA: ASI Plumbing Heating & Well Pumps)

Before and after project snapshots

Real project photos showing measurable upgrades in reliability, safety, and comfort for local homes and families.

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Need immediate help? Emergency service is available 24/7. (860) 437-0177

What Our Customers Say

Local homeowners and businesses trust ASI for straightforward service, dependable results, and responsive support from start to finish.

Review

"I have been using Tony as my plumber for 20 years. He has replaced my boiler, my oil tank, installed lines to the bath fixtures and a bypass system for when they flush hydrants. He has always provided great service and fair pricing."

- Steven Craddock

Review

"Called first thing in the morning - heard back very quickly - came by within an hour from the phone call - removed leaking water heater - left to dispose of that, and purchase the new water heater, came back in a reasonable amount of time and installed the new water heater. Also did a couple extra helpful things like put on a shutoff lever and fixed the leaky main shut-off valve. Excellent service, extremely knowledgeable and helpful, stayed on task, got the job done, Super happy with service."

- Patricia Paul

Review

"Oh no my water heater went, flooded the basement. The heater was in the worst tight spot. No problem they replaced it in a few hours. And this was on a Friday. Thanks to them i had hot water for the weekend. Excellent service.... Very friendly... Customer service was great. Big thanks to Sherrie and Todd."

- Willie Artis

Review

"Absolutely outstanding service. From scheduler who was ver accommodating to service. Quality service and backed up work 100%. Will be using again in future."

- Vicky Payne

Review

"Outstanding Professionalism and Customer Service. Very Reliable, thorough and knowledgeable in their craft...."

- Lee R

Review

"A+ service every time. Tony is the best. Fast, efficient and affordable. Can you ask for anything more?"

- Jeff Schoolcraft

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Proud CT PHCC Member

Assertive Solutions, Inc. is a member of the Connecticut Association of Plumbing, Heating & Cooling Contractors (CT PHCC).

Visit CT PHCC Website

Common questions from homeowners

Helpful answers to make your next plumbing or heating decision easier, more informed, and far less stressful.

Do you provide upfront pricing before starting work?

Yes. We review scope and total cost clearly before any work begins so you can approve decisions confidently without rushed pressure.

How quickly can ASI respond to urgent calls?

Emergency service is 24/7, with arrival timing based on your location, traffic, and current active call volume across our dispatch area.

Are your technicians licensed and insured?

Yes. ASI performs residential and light commercial work with licensed, insured professionals who follow code-safe methods and documented service standards.

Do you do all plumbing, heating, and well pump work?

Yes. We handle plumbing, heating, and well pump services so you can rely on one coordinated team for repairs, replacements, and ongoing support.

Can you repair and install water heaters?

Yes. We troubleshoot, repair, and replace tank and tankless water heaters, then verify safe operation and stable hot-water delivery.

Do you offer scheduled maintenance visits?

Yes. Routine maintenance helps reduce emergency breakdowns, improve seasonal reliability, and extend the service life of key equipment.

Do you provide written estimates when possible?

Yes. We provide clear written details whenever scope can be confirmed so you can review options before approving the job.

What payment options are available?

Payment options vary by job type, and financing may be available for qualified projects when larger repairs or upgrades are needed.

Should I shut off water before I call?

For active leaks, shut off water if safe to do so, then call us immediately so we can guide your next steps.

Do you stand behind your workmanship?

Yes. We stand behind our workmanship with clear accountability, practical follow-up support, and a consistent commitment to dependable results.

Ready for honest service and upfront pricing?

Tell us what you need and ASI will respond quickly with next steps.